Say hello to my little friend… Dr. Feelgood 
Forgive me “Scarface” fans. Let me explain.
My name is “The Mad Webmaster” and I am a book loving, movie watching, mp3 listening how to earn income, live the good life informational junkie. (At least I used to be but I still admit it in fear of backsliding)
I’ll go after every “shiny new object” and freely admit I’m an informational product buying gazelle in the middle of a pack of hungry guru lions who are chasing me down the Internet Highway to hell trying to bite me in my wallet.
I’ve supported and probably funded more online pimps and informational drug dealing gurus than anyone else in web history.
I say I used to be this way and if you take a look at my computer hard drive, home library, dvd selections or mp3 tapes and i this or e that, you’ll discover my past $10 a day fix.
That’s right. I’ve got so many “how to” ebooks to go along with my “feel good” ebooks to go along with my videos and audios to keep you reading, watching, listening and learning for a 1,000 years.
I Call It “Must – er – Bation”
Why is it that we invest in this stuff? At what point is enough… enough? “Feel good” stuff is almost as good as “how to” stuff and I love learning about stuff. Some people call this addiction “avoidance behavior” I call it “must-er-bation”. I must do this or I must do that before I get around to really doing it. In fact, I’ll get around to as soon as my “feel good” injection wears off.
Don’t get me wrong. There is nothing wrong with “think and grow”, “your rich daddy poor mama” books, “it’s a wonderful life”, “Rocky” or “we are the mighty titans”.
Heck, I love a real “feel good fix” every once a day. But at some time we need to quit feeling the inspiration and start applying the perspiration. Thus the nickname “avoidance behavior” given to my feel good juice that I use to inject daily.
Over 40 years ago when I took on my first sales job (selling bible books in Clanton, Alabama in the summer of ’70 after my Freshman college year), you would find me at the local restaurant drinking ice tea and reading “think and think and think and grow something” instead of knocking on doors and making sales presentations like I was suppose to be doing.
See, knocking on doors meant putting myself out there and risking failure or worst risking success. If I just read this book one more time, I’ll just about have it down.
The fear of failure was my disease and the “feel good” injections took me away for awhile from the pain, but it was not the cure. You could find me wondering the streets looking for my dealer, trying to get into the local library so I could add to my collection of books on self improvement the number of such that would make the Library of Congress blush.
I tried to go “cold turkey” a few times and actually put the stuff in action but I just needed a little more time to make it just right. Finally, I found the cure.
The cure to Informational Junkie-ism?
You want a real rush? You want a natural high? Put down the needle and go risk some failure. Let go of the feel good juice for just today. Go for it right now! Purchase that 2nd or 3rd website, write that ebook, make your first video, try that new sales page with the new headline right now.
Forget all the lights having to be green, quit worrying about if your English teacher would like it or getting approval from your significant other. Erase the thought “is it perfect yet?” from your mind and make it your mission to risk failure at least once this week.
Replace all your “avoidance behaviors” and try some real action because the real thing is a lot better than looking at a “playboy” or porn movie and just dreaming about it.
Sorry about that little diversion. That’s a whole different addiction. You’ve worn out your welcome. Besides, I need to get back to my book “Making Love 10 Ways You’ve Never Thought Of” this is my 15th reading and I’ve almost got this stuff down. Turn the lights out on your way out and make sure you knock next time.
Until Next Time,
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